Only in America could billions of dollars be made selling weight
loss products to people who need to shed a few extra pounds. In
a world full of starving people, Americans seem to have emerged
as a nation of overfed, under exercised fatties who can't put
down that bag of potato chips, stop eating that ice cream or
refuse that second (or third?) helping of pasta. America's
weight problem - historically solved by eating less and
exercising more - had now proliferated a dizzying array of
products. Celebrities, nutritionists, doctors, herbologists,
hucksters and former fatties have come up with thousands of
products designed to melt fat, reduce cravings for bad foods,
block carbs, sugar and fat, lose pounds while you sleep, and
more..
Many products claim that, as long as you take one of the pills,
you can eat what you want and actually lose weight. There are
diet plans, calorie counters, diet food cooked and delivered to
your doorstep daily, dance and walk your way to weight loss, the
hula weight loss program, the Brazilian weight loss program, the
fat burning, belly reducing, balanced woman, unbalanced woman.
You name it and it's on a weight loss infomercial. In fact,
weight loss programs (separate from fitness programs and
equipment, which may result in weight loss but are sold as ways
to improve your appearance) account for more than 50% of all
revenue generated in today's infomercials.
One of the most successful weight loss infomercials ever
produced featured a product called Bio Slim. Created by Doctor
Josh Leightberg, Bio Slim was a science-driven, medically sound
program consisting of several herbal pills which when combined
with a diet plan also created by Dr. Leightberg resulted in a
changed metabolism, an improved digestive system and a stronger
anti-immune system, all of which ultimately led to a steady,
healthy weight loss. Following the success of Bio Slim, a steady
stream of niche players, knockoff artists and entrepreneurs took
to the airways with their twist, their hook, their product
designed to produce quicker, easier results. One of them was the
well known and extremely successful Fen-Phen diet, which was a
combination of two herbs known to doctors and other
professionals in the industry as herbal speed. While still legal
at the time, the pills killed the appetite completely, created a
euphoric state in the user and led to many problems including
heart attacks which led the FDA to ban the main substances from
use in the USA.
Weight loss infomercials are so powerful and so successful that
you have to be careful which products you choose to use. As with
anything else in life, if it sounds too good to be true, it
probably is. There really is no magic pill or substance that is
going to let you sit on the couch and eat huge quantities of bad
foods and make you lose weight without paying some kind of
terrible price. I mention Bio Slim as an example of a stellar
product designed by a professional doctor whose goal was to
improve people's lives and make money. You could call a number
given out to anybody who ordered Bio Slim and speak directly
with Dr. Leightberg if you had questions or concerns about his
product. That should tell you something about the man and the
product he's putting his name on.
Another thing to look out for in weight loss infomercials are
the add-ons. Popular diets like the Atkins diet which were not
sold on infomercials, but became successful through book sales,
interviews and word of mouth led to the creation of a whole host
of products you didn't need that were designed to help you stay
on or perform better while on the Atkins plan. Low carb foods
and low/no carb candy imitations, sometimes ten times more
expensive than their higher carb counterparts, flooded the
airwaves. Pills designed to reduce the difficulties associated
with the Atkins diet surfaced in infomercials. These items are
usually designed by less than professional individuals looking
to cash in on a craze they had nothing to do with in the first
place.
About the author:
Infomercials Info
provides detailed information on exercise, weight loss, real
estate, and make up infomercials and direct response (DRTV).
Infomercials Info is affiliated with Business Plans by Growthink.
|
